Imagine this: A potential customer lands on your website, interested in your services or products. They have a simple question—maybe they want to confirm pricing, check availability, or ask about a specific feature. They scroll through the homepage, check the footer, even click around a few pages. But they can’t seem to find your contact details. Frustrated, they leave and move on to a competitor’s site where the contact information is easy to find.
This scenario plays out more often than business owners realize. In a world where attention spans are short, customers aren’t going to spend extra time hunting for basic information. If they can’t reach you easily, they may assume doing business with you will be just as difficult.
A clearly visible contact section does more than just provide a way for people to reach you—it builds trust.
Clear Contact Information
When a business makes its contact details easy to find, it signals transparency and reliability. Customers are more likely to engage with a company that doesn’t hide behind forms or automated systems. A visible phone number, email, or physical address reassures visitors that real people are behind the business and that they can reach out if needed.
Every extra step a customer has to take to find your contact details increases the chances they’ll give up. When businesses make reaching out simple, it reduces friction and encourages direct interaction. Whether a visitor has a question about a service, wants a quick quote, or needs help troubleshooting an issue, easy access to contact information can turn a casual visitor into a paying customer or a satisfied client.
Nobody wants to dig through multiple pages just to find a way to contact a business. A poor user experience, especially when trying to locate essential information, can leave a negative impression and drive potential customers away. By keeping contact details easily accessible—whether in the header, footer, or a dedicated section—businesses make it more convenient for visitors to get the answers they need.
For businesses that rely on local traffic, having structured contact information can improve search engine rankings. Search engines like Google prioritize businesses that clearly display contact details, especially when it comes to local searches. A well-placed phone number, business address, and email can help improve visibility in search results, making it easier for potential customers to find and contact you directly from Google listings.
Common Mistakes Displaying Contact Information
Even businesses that understand the importance of clear contact details sometimes make mistakes in how they present them.
Hiding it in Footers or Deep Within a Contact Page
While it’s common to include contact details in a website’s footer, relying solely on this placement can make it harder for visitors to find. Many users expect to see contact information prominently displayed on key pages, such as the homepage or service pages, without needing to scroll to the very bottom. Similarly, forcing users to navigate to a separate “Contact Us” page without any visible details elsewhere can add unnecessary steps, increasing the chance that they’ll leave before reaching out.
Using Images Instead of Text
Some businesses embed phone numbers and email addresses within images for design purposes or to prevent spam. While this might look visually appealing, it creates a frustrating experience for users who want to copy and paste contact details. It also makes it harder for search engines to recognize and index the information, reducing visibility in search results. Using plain text for contact details ensures they are accessible, easy to use, and SEO-friendly.
Failing to Include Multiple Ways to Get in Touch
Different customers prefer different communication methods—some may want to call, others prefer email, and many expect to find social media links for quick messaging. Providing only one contact option limits accessibility and may turn potential customers away. A well-rounded contact section should include at least a phone number, an email address, and, if applicable, links to social media or a contact form. This ensures visitors can choose the method that suits them best.
Not Optimizing for Mobile Users
With a significant number of users browsing on mobile devices, contact information must be easy to access and use on smaller screens. If visitors have to zoom in to find an email address or struggle to tap a non-clickable phone number, they may give up entirely. Ensuring that contact details are clearly visible, phone numbers are clickable, and forms are mobile-friendly makes it far easier for customers to reach out on the go.
Best Practices for Displaying Contact Information
Ensuring your contact details are easy to find doesn’t just improve user experience—it can also help build trust and increase engagement.
Place It Where Users Expect It
Most visitors intuitively look for contact information in familiar locations like the header, footer, or sidebar. Placing your phone number or email in the header makes it instantly accessible on every page. A well-organized footer with contact details ensures users can find what they need when they scroll down. Sidebars are also a great option for keeping contact details visible without disrupting page content.
Use a Dedicated Contact Section
A small phone number in a footer isn’t always enough. Adding a clear, dedicated contact section to your homepage or key pages helps direct visitors to the right place. This section should be easy to spot, visually distinct, and contain all relevant contact details. Using icons, bold text, or call-to-action buttons like "Call Now" or "Get in Touch" can further improve visibility and engagement.
Include Multiple Contact Options
Not all customers prefer the same communication method. Some may want to call, while others prefer email or social media messaging. Providing a variety of options ensures accessibility for different users. At a minimum, your contact section should include:
- A phone number (preferably clickable on mobile).
- An email address (easily copyable).
- Social media links (if you actively use them for customer inquiries).
- A contact form (for convenience).
Make Sure It’s Mobile-Friendly and Easy to Click
With so many users browsing on smartphones, your contact details must be mobile-friendly. A phone number should be tap-to-call, meaning users can simply tap it to make a call. Email addresses should be clickable to open directly in an email app. If you use a contact form, ensure that it’s easy to complete on a mobile device with minimal scrolling and clear input fields.
A Simple Solution for Joomla Websites
If you’re using Joomla, ensuring your contact information is always visible doesn’t have to be complicated. Instead of manually adding your details to multiple pages or relying on a hard-to-find contact page, there’s an easier way to keep your business information front and center.
The premium Custom Contact Info for Joomla allows you to dynamically update your contact information based on the day of the week or time of day—all without constant adjustments. Whether you need different phone numbers or emails for business hours, after-hours support, or weekend inquiries, this module handles it for you.
Features:
- Unlimited Configurations – Set custom contact details for specific times or days of the week.
- Global Time Zone Support – Works no matter where your business is based.
- Automatic Updates – Configure it once, and it updates on its own.
- Easy Setup & Intuitive Interface – Get started in minutes with a drag-and-drop system.
- Flexible Display Options – Place it anywhere on your site for maximum visibility.
- Clickable or Static Contact Info – Choose whether to link phone numbers and emails for quick access.
- Recurring Time-Based Settings – Set your schedule once and let the module handle the rest.
- Fully Mobile-Friendly – Ensures seamless usability across all devices.
With this module, you don’t have to worry about outdated contact details causing missed opportunities. It’s designed for businesses that want effortless automation, better customer communication, and a polished, professional online presence.
